Case Studies
Testimonial Judith
Case Study 1: Finding Clarity and Confidence as a Leader
Background:
A senior marketing executive felt overwhelmed by competing demands and an increasing sense of anxiety about their future. They were struggling to balance their professional responsibilities with personal goals and creative aspirations, often feeling stuck and unsure how to move forward.
Process & Solution:
Through coaching, we clarified their core values and priorities, reframed their challenges as opportunities, and developed a practical plan to integrate their professional growth and creative ambitions. Using exercises that targeted limiting beliefs, we cultivated self-awareness and confidence in decision-making.
Results:
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Gained clarity on balancing career ambitions with personal fulfillment.
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Achieved confidence in setting boundaries and communicating needs effectively.
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Reported feeling more grounded and hopeful about their ability to lead and create.
Case Study 2: Overcoming Perfectionism and Taking Creative Risks
Background:
A screenwriter felt trapped by perfectionism and self-doubt, struggling to complete projects or share their work. They described a cycle of overthinking and avoiding feedback, which kept them from pursuing new opportunities.
Process & Solution:
We explored the root causes of their perfectionism and worked on reframing failure as part of the creative process. Practical strategies included structured timelines, small action steps, and tools for managing creative blocks. Together, we created a roadmap for completing projects and sharing them confidently.
Results:
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Successfully submitted a screenplay for feedback after years of hesitation.
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Developed a consistent writing practice and built confidence in their creative voice.
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Reported feeling less afraid of rejection and more willing to experiment.
Case Study 3: Balancing Career and Personal Creativity
Background:
An actor and theatre director felt they were sacrificing their happiness for the sake of others, leading to anxiety and creative stagnation. They wanted to regain control over their life and focus on what truly mattered to them.
Process & Solution:
We identified patterns of people-pleasing and addressed their underlying fears of failure and rejection. Using reflective exercises and role-playing techniques, we helped them reframe their mindset and prioritize their goals. Coaching also included exploring new ways to align their career with their creative passions.
Results:
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Gained confidence in making decisions that honored their personal needs.
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Reduced anxiety and guilt about prioritizing their happiness.
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Reported feeling more hopeful, energized, and willing to take creative risks.
Case Study 4: Building Confidence as a Creative Professional
Background:
A designer in their late 20s, new to London, felt their sense of identity slipping away in the fast-paced environment of a big city. They struggled to see their value as an artist and found it difficult to express themselves, even in personal conversations.
Process & Solution:
Through a mix of mindset work and practical tools, we focused on strengthening their sense of self-worth and ability to articulate their goals. Exercises included voice and storytelling practices to boost confidence and strategies for managing self-doubt in professional interactions.
Results:
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Found their creative voice and began using it confidently to share ideas.
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Felt more secure in their purpose and contributions as an artist.
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Experienced clarity about their role in the creative world and how they could make an impact.
Case Study 5: From Feeling Stuck to Taking Bold Action
Background:
A yoga teacher felt scattered and unfocused, unsure how to take actionable steps toward their goals. They described their life as "a web of interconnected challenges" that felt overwhelming to navigate.
Process & Solution:
We developed a pragmatic method of organizing their thoughts and priorities. Sessions involved reflective questions and mindfulness techniques to create clarity around what mattered most. We also built an actionable plan for aligning their daily practices with long-term goals.
Results:
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Gained a clearer sense of direction and actionable steps toward their vision.
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Reported feeling more secure, grounded, and focused on their personal growth.
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Noted significant improvements in their ability to handle challenges calmly and decisively.
After working with Ana 1:1 and seeing she is highly effective, I invited her to work with my team to to align around a shared purpose and create a strong narrative identity for communicating with staff and stakeholders. "
Polly Russell, Head of Eccles Institute,
British Library
Testimonials
Coaching has made me re-evaluate ways I approach situations that cause mild anxiety and given me a toolkit with which to combat these feelings. Ana is direct, which forces you to confront things that you may normally be able to skirt around. She has a huge breadth of knowledge and teachings from which to pull from, making it feel deeper. I am grateful that she sent me the exercises we did so that going forward I can realign whenever necessary by taking a look back over them and reminding myself of the exercises/ways of thinking.
I have never wanted to ask for help with the everyday stresses an anxieties that I feel, I have always believed that mind over matter would get me where I needed. But entering my late 20s things started to become foggy and less clear, especially from moving to the other side of the world. In a big city like London I slowly felt my identity and sense of self slipping away from me. Ana has helped me not only change my mind set on how I view myself as an artist in this big world but she has also given me the confidence and tools that I need to tackle anything that may come my way. My biggest tool: my voice. I can not thank Ana enough for helping me find the confidence in speaking out and up as a woman who has never been able to express herself to anyone, even herself. I have much more clarity in my purpose here, in this crazy world, and have much more sense of what I can give and make a difference with, this will forever be my drive to the opportunities and success I see in my future.
Chloe Clements
Designer
Nikki Williams
Screenwriter
Coaching gave me a much more pragmatic method of organising myself. I have become more secure, grounded and focused.These sessions have become a seed of change.
Ana is excellent at reflecting back my own thoughts but with a different emphasis to what my mind would sometimes focus on and thus allowing me to think about things in a different way.
She has excellent tools and knows how to implement them and knows how to guide me through my thoughts but also is good at putting enough pressure for me to really consider what I truly think and feel and why this may be the case.
Daniel Correia
Actor and Theatre director
Since working with Ana I'm more sure of myself, more confident. I think the biggest thing I've noticed is that I'm not sacrificing my happiness for the sake of others as much. I’m not feeling the usual anxiety, guilt or responsibility for other people's feelings. I'm kinder to myself and I've more hope for the future.
The impact of coaching has been that now I am less afraid of failure. I'm more hopeful so I'll try more, do more, fail more and discover more.
Ana is reflective, kind but firm. She doesn't let me laugh off or avoid what I don't want to face. I can go on a long tangent in which I'm barely sure where I started and Ana is able to reflect it back to me, pick out the key points and challenge it so that I feel clearer and more in control of my own narrative.
Marie
Head of Marketing services
Ana "takes no prisoners”, in the nicest possible way. She has an instinct for honing in on what one might be resisting, and creating a safe space to explore it together. Her methodical, practical, robust approach really helps one to move through creative blocks or crises of confidence, facing ones fears without quite realising that is what you are doing. I highly recommend her.
Elizabeth Stopford
Filmmaker
I am definitely not exaggerating when I say that Ana's help through her life coaching sessions has literally changed my life in many positive aspects...I often felt frustrated and anxious and would always blame my past and childhood experiences for it without seeking for any solutions. Ana surprisingly recognised patterns, frustrations and issues I was having and by using her direct, honest and precise techniques she challenged me and helped me finding the answers to many questions I had been ignoring that were of great importance for evolving as a human and artist.
Andrea Bonilla
Writer
I have gained a lot from coaching: new perspectives on some of my established thought patterns about my life situation; clarity on areas I felt somewhat lost or disengaged from in my life and a better overview of different areas of my life, where my priorities lie and what to focus on going forwards.Ana is very holistic and it’s clear that she brings a well-rounded experience of different tools and techniques to the coaching sessions.She is very firm, professional and sharp, and at the same time has a warm and welcoming nature. She is incredibly good at structuring every session and makes sure that I walk away with new insight, action points or specific things to think about each time.Her notes that she shares with me are also very useful for the week(s) following the session so I can refer back to them .