face to face or online

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1:1 Coaching

Face to face or online

coaching for creatives

Coaching for leaders

Leadership coaching and consultancy


Hi, I'm Ana Baldaia


I am a certified personal development coach, specialised in supporting clients unleash their  motivation, manage their energy,  grow in confidence and connect with their sense of self worth to create the changes they want in their life, relationships and career.


I coach in a holistic manner, so you will be seen as a resourceful and  whole being. We will need to address all areas of your life that have an impact on your well-being. Then we start creating a vision and pinpointing which aspects need to be transformed. We look into what obstacles or limiting beliefs are  in the way and we work to reshape  your narrative and better define your values and priorities. I work in a deep laser focused way, which can at times be challenging, but I am very compassionate, honest and non-judgemental. I am very intuitive and sensitive to the emotional and spiritual dimensions of life. Once you feel ready, I  will help you set actions to start implementing your desired reality.

Alex Marlow,


Ana can be challenging and interrogative without being antagonistic, she is supportive and uplifting– being coached by her has enabled me to grow and sustain self-confidence.  I found the coaching programme motivating and encouraging.  I went in not knowing what to expect and have come out of the other side with so much benefit from it!

I had a challenging and wonderful enlightening experience.

Elizabeth Stopford, Filmmaker

Ana "takes no prisoners”, in the nicest possible way. She has an instinct for honing in on what one might be resisting, and creating a safe space to explore it together.  Her methodical, practical, robust approach really helps one to move through creative blocks or crises of confidence, facing ones fears without quite realising that is what you are doing.  I highly recommend her.

Chloe Clements


Ana has helped me not only change my mind set on how I view myself as an artist in this big world but she has also given me the confidence and tools that I need to tackle anything that may come my way. I can not thank Ana enough for helping me find the confidence in speaking out and up as a woman who has never been able to express herself to anyone, even herself. I have much more clarity in my purpose here, in this crazy world, and have much more sense of what I can give and make a difference with, this will forever be my drive to the opportunities and success I see in my future.

Dr. Khairani Baroka

Writer . Poet . Artist 

I’ve gained a much healthier approach to money and money-making as it relates to my art and life through the coaching programme. Coaching has supported me to believe that I can be an artist who is holistically healthy, including financially healthy. Ana has a great way of synthesising quickly and coherently the heart of the issue, and what needs to be done. She has helped me recognise and ask for my worth, and see my goals as possible to reach. Everything was very conveniently done, I really appreciate the online sessions as someone with mobility issues. I really enjoyed my experience overall.

Happy Clients

Since I started coaching I have more self-confidence, gratitude and focus.

Coaching has allowed me to focus on my goals and given me the extra boost in confidence I needed to pursue them. It’s also given me an opportunity for self-reflection and to notice where I’ve been tripping myself up in the past.

Sometimes I’d come into a session believing one thing and by the end of the session my mind had been completely changed. That was challenging but exciting. Ana is patient, attentive, professional and incredibly intuitive.

Having an hour or so every couple of weeks to talk through any problems I’m facing or any goals I want to achieve has been really worthwhile. We’re not often given the opportunity to just talk through what’s in our heads and I’ve really enjoyed doing that.  The coaching space is 10/10 - comfortable, clean and cosy. I’m really happy with the sessions and have gained so much from them. I could talk to Ana all day long.


Natasha Simone

Actress and Playwriter

Coaching has made me re-evaluate ways I approach situations that cause mild anxiety and given me a toolkit with which to combat these feelings. It has also allowed me to question certain life goals and routes of how to achieve them as well as realising areas that may need more attention than I am giving them. I think it has allowed me to view life as more of an interconnected web therefore allowing me to feel more balanced. It has strengthened my goals and given me some confidence that I have considered the routes to them. Ana is direct, which forces you to confront things that you may normally be able to skirt around. She has a huge breadth of knowledge and teachings from which to pull from, making it feel deeper. I am grateful that she sent me the exercises we did so that going forward I can realign whenever necessary by taking a look back over them and reminding myself of the exercises/ways of thinking. The room we worked in is very calming. It was welcoming and very nice that a hot drink and water were available every session.

Nikki Williams 

Coaching gave me a much more pragmatic method of organising myself. I have gained insight into personal questions/ challenges through our conversations; where I come out feeling or thinking differently about the particular topic at hand. I have become more secure, grounded and focused.These sessions have become a seed of change. It is ultimately up to me to ensure that I keep watering and feeding this seed; but it has been planted.
Ana is excellent at reflecting back my own thoughts but with a different emphasis to what my mind would sometimes focus on and thus allowing me to think about things in a different way. She is very welcoming, personable and able to connect with me on multifaceted ways. She is understanding, kind and gives you the time- very good at making you feel like a person and not a client by something as simple as the extra little bit of time we spend chatting provides such a different relationship.
She has excellent tools and knows how to implement them and knows how to guide me through my thoughts but also is good at putting enough pressure for me to really consider what I truly think and feel and why this may be the case. Ana’s office space is extremely well designed; welcoming and a safe space. Easy location to get to and always a pleasure to be in the space with Ana.

Daniel Correia
Actor and Theatre director

I have gained a lot from coaching: new perspectives on some of my established thought patterns about my life situation; clarity on areas I felt somewhat lost or disengaged from in my life and a better overview of different areas of my life, where my priorities lie and what to focus on going forwards.
The sessions with Ana have helped me get rid of, or at least quieten, limiting beliefs about my practice, self-worth, career etc., which ultimately increase my confidence.  Ana  challenges me to reconsider terms and concepts I use regularly in a new light. She asks questions which can be, at times, somewhat uncomfortable because they encourage me to step outside of my comfort zone.
Ana is very holistic and it’s clear that she brings a well-rounded experience of different tools and techniques to the coaching sessions.
She is very firm, professional and sharp, and at the same time has a warm and welcoming nature.
She is incredibly good at structuring every session and makes sure that I walk away with new insight, action points or specific things to think about each time.
Her notes that she shares with me are also very useful for the week(s) following the session so I can refer back to them .
Through coaching I gained a new understanding of where I’m being held back by my own thoughts and I have realised that I have the power to make changes, however small or big. Ana has helped me see beyond some of the issues I can see myself, to discover some of the roots of my thought patterns and how to move on from there.

Julie Havelund
Dance Artist

I am definitely not exaggerating when I say that Ana's help through her life coaching sessions has literally changed my life in many positive aspects...I often felt frustrated and anxious and would always blame my past and childhood experiences for it . After my first hour at Ana's studio, I knew I had to come back. This one first hour with her was absolutely incredible. I came in like an empty frustrated dark box full of anxiety and hidden fears and left  feeling like a walking rainbow...In the past I visited a few therapists but I would always end up repeating myself, blaming others for my misery and never finding the root nor the solution for anything.  Ana surprisingly recognised patterns, frustrations and issues I was having and by using her direct, honest and precise techniques she challenged me and helped me finding the answers to many questions I had been ignoring that were of great importance for evolving as a human and artist. 

Andrea Bonilla

Since working with Ana I'm more sure of myself, more confident.  I think the biggest thing I've noticed is that I'm not sacrificing my happiness for the sake of others as much. I’m not feeling the usual anxiety, guilt or responsibility for other people's feelings. I'm kinder to myself and I've more hope for the future.
The impact of coaching has been that now I am less afraid of failure. I'm more hopeful so I'll try more, do more, fail more and discover more.
Ana is reflective, kind but firm. She doesn't let me laugh off or avoid what I don't want to face. I can go on a long tangent in which I'm barely sure where I started and Ana is able to reflect it back to me, pick out the key points and challenge it so that I feel clearer and more in control of my own narrative.
The coaching space is beautiful, fresh, open and inviting.

Head of Marketing services

Ana and her life coaching have impacted me positively in many ways. It has helped me to establish and take action towards achieving my goals, to become more self-confident and to take more responsibility for my actions and commitments. I can imagine my life improving from having done theses sessions by empowering me and encouraging me to be more responsible, take more action and become my best self. Ana brought specific and well-defined issues to my attention and she prepares for each session with information, examples, ideas, etc. The coaching space is very pleasant.

Debora Moritz  

Yoga teacher

Coaching became a regular time for reflection.  I gained a series of insights into my own behaviour and thinking, both professional and personal and a new readiness to accept situations as they are.  I think I also gained a new appreciation of my ability to improve situations and a true understanding of how much I value creativity.
My life has improved since coaching because I now have increased the time dedicated to creativity.  I am taking a more proactive approach to problematic situations.Coaching has challenged my expectations of the best way to approach my work or relationships. Ana provides very attentive listening, friendly warmth, a non-judgemental space. The most important insight I gained from coaching was increased awareness of my own behaviour and ways of thinking. The space is a comfortable balance between professional and intimate.  It’s private and safe; tasty teas!

Quinn Davis
Theatre Director

Coaching has given me much more self-assurance, clarity and focus in my career aims and direction; it has also given me ideas and methods to shape where I go next and how to achieve it. Ana has shared practical day-to-day knowledge that enables the best version of me, and my practice, to happen. I can now imagine my life growing and blossoming into how I envisioned it to be, whereas previously I wished for that, but had no concrete ideas or methods to manifest it.

Ana can be challenging and interrogative without being antagonistic, she is supportive and uplifting– being coached by her has enabled me to grow and sustain self-confidence.  I found the coaching programme motivating and encouraging. I’ve noticed many small shifts that I’m now aware I have to maintain. The most important thing I think I’ve learnt is my capability to create and control those things myself, which I wasn’t capable of before. And now I’m self aware enough to spot what’s happening. I went in not knowing what to expect and have come out of the other side with so much benefit from it!

I had a challenging and wonderful enlightening experience.

Alex Marlow


Download my

Free E-Book 

A lot of people think a creative successful life is just for the very few. 

In this ebook you will learn the three myths about creativity and how a mindset of abundance and detachment can enhance your power of manifestation.

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